Female Entrepreneurs

Female entrepreneurs are one of the fastest-growing demographics in the nation today, according to the US Census, and represent a business-to-business market sector with an increasing need for products and services.

Entrepreneurs have an undeniable passion for their businesses. Women create businesses that meet their needs for time freedom, building, part-time/flexible hours as well as businesses that they can manage in her available time, leaving flexibility to care for children and their home.

Some female entrepreneurs never intended to start a business. Instead, they may have found themselves starting because of a layoff, offered an unappealing relocation, or getting tired of corporate politics and deciding to “hang out their own shingle”.

Female entrepreneurs have a unique talent or skill that other people begin asking for, so a part-time business begins and many times results in a full-time business. Women have a strong professional background and a high level of expertise in their industries, as well as strong relational skills. Their expertise and personal connections contribute directly to their independent success.

Women see business opportunities in everyday life, which gives them a good idea of what consumers might want. As many as 8 out of 10 businesses launched by women offer products and services for consumers, not businesses, also because they find the consumer market more accessible.Although some female entrepreneurs downplay their gender, their mothering role is an asset to their business as well as relating to other female entrepreneurs and business owners.

What Women Want To Know Expo is coming to Bozeman on October 30th at the MSU Fieldhouse. Entrepreneurs and business owners alike will be sharing their talents. The expo posts the following interesting statistics:

* Women control over 80% of retail sales in the US
* Buy 65% of all new cars and influence 80% of all vehicle purchases
* Purchase 82% of groceries
* Account for 81% of retail purchases
* Account for 81% of all products and services
* Manager or own 1/3 of all businesses
* Purchase 80% of all health care
* Influence 80% of all luxury and family travel
* Spend over 2 Billion Dollars on personal care products
* Purchase 80% of wine
* Purchase 50% or better in traditional male categories such as automobiles
* Comprise more than 52% of all online users
* Represent 47% of the nation's workforce
* Comprise 50% of all business travelers
* Control 62% of all wealth

What causes consumers to use products, visit website, or read blogs? Offer a unique customer service experience. People are willing to pay a little more for great service.

Provide a fun, outrageous, moving experience, http://www.janeoutofthebox.com/. Offer free product trials. Network together, http://www.teamwomeninc.com/. Obtain resources and information, http://www.audible.com/.

Women mentors are invaluable to a business. Get together with other female entrepreneurial and learn from one another. Get out of your box.

See everyone at the Women’s Expo. Get ready to have fun, learn and be exposed to female entrepreneurs around the area, http://www.whatwomenwanttoknowexpo.com/.

Pamela Bussi is a writer, health and wellness advocate as well as photographer. She is a contributing author and photojournalist with The Examiner, Ezine and Power Women Magazine. Check out more information at: http://www.health4montana.com.